10+
Years in Fintech, Finance, End-to-end delivery
CPD Certified
AI Trainer & a UK Register of Learning Provider (UKRLP)
AI Founder
Wonderland AI & The AI Foundry
11+
AI guest speaker across UK AI and private business events
The path wasn't linear.
The best ones rarely are.
My career didn't start with a grand plan. One minute I was on a sold out tour with my band in Brazil and touring the UK with Red Bull, the next I was 24 and had left university with a degree I didn't quite know what to do with. I worked everywhere from retail floors to grocery aisles, pulled pints, and handed out coconut water on the streets of London. Each job felt disconnected at the time but they taught me something more useful than any textbook: resilience.
"Successful change isn't just about technology it's about people, processes, and purpose working in harmony."
The shift to AI wasn't a pivot. It was an evolution. I'd spent years helping businesses navigate complex change. When AI arrived as a genuine business tool, not a sci-fi concept, but something anyone could use on a Tuesday afternoon, I recognised the moment. I built Wonderland AI to help organisations move fast without getting it wrong.
Today I work with leadership teams, management groups, and whole organisations to build real, lasting AI capability. Not hype. Not demos. Practical skills your team can use the same day they leave the room.
My approach isn't about replacing your workforce, it's about liberating them from repetitive tasks so they can focus on what truly drives growth: revenue-generating activities and meaningful work.
Endurance Mindset
Completing an IRONMAN teaches you patience, discipline, and what long-game thinking actually feels like. That same mindset shapes how I run Wonderland AI and how I work with every client. We build the foundations block by block so your business can last the whole race and not down in the swim.
Outside of work, I'm a committed endurance athlete. I've completed 2x IRONMAN triathlons, 3x half IRONMAN triathlons, 1x 100km Ultra Marathon and more. I understand what it takes to show up consistently when things are hard. That mindset, patience, discipline, long-game thinking that shapes how I run Wonderland AI and how I train the people I work with.
I'm also owner of a thriving AI business community and co-founder of The AI Foundry. Both exist for the same reason: to make AI adoption practical, honest, and accessible for UK and International businesses.